The article is devoted to the legal regulation of consumer protection and the standards for the protection of consumer rights of goods (works, services) adopted during the development of international legislation. International standards for the protection of consumer rights require implementation in national legislation due to the urgent need to become familiar with world standards and international practice. The author comes to the conclusion on the systematic consolidation of international standards for the protection of consumer rights in order to ensure the sustainability of the development of any sphere of consumption, as well as the need to develop e-commerce as a guarantee of the economic security of the state.